ARTICLES BY THIS AUTHOR
- 4/16/2008
Campbell Soup Proactively Manages Sales When Weather Strikes
As soon as a prediction of a cold Arctic air mass and snow hits the news, the buying begins. Read on to find out how Campbell Soup Company arms itself with the knowledge to prepare for whatever Mother Nature has in store. - 4/15/2008
Krafting Insights
Kraft Foods has an entire group within its business dedicated to consumer insights, but beyond that, one member of the company is working to shape insights for the industry. Part of Kraft's strategy includes a commitment to "rewire the organization for growth" and technology plays a leading role. - 4/15/2008
Sunny Garga of IRI on Automated Analytics
Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends. - 4/15/2008
PepsiCo Builds Through Its Products
Whether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both. - 4/15/2008
Catching Up With Filiz Yavuz, Perry Ellis International
Perry Ellis executive provides CGT Executive Editor Kara Romanow with tips on how to combine great products with the great analytical planning processes and technologies to compete effectively in the fast-turning apparel market. - 4/15/2008
In the Event of a Recall
Recalls can be dangerous for the consumer, but they are also downright detrimental to the consumer goods companies involved as consumers abandon a recalled brand for another in the interim, or worse, for life. CGT asks analysts from AMR Research, Hitachi Consulting and IBM to identify the primary causes of product recalls and how your company can monitor external production operations to thwart those causes. - 4/15/2008
Bacardi Extends DISARONNO Agreement
Bacardi renews a contract to market DISARONNO after the 10 year anniversary of its distribution agreement the company. - 4/15/2008
The Mind of the Consumer
CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 4/15/2008
IBM Data Capture Applications Find Host
Intermec, IBM, and OATSystems streamline RFID solutions implementations and act as certified host. - 4/15/2008
Simon Ellis of Manufacturing Insights on Data Proliferation
Contributing author Simon Ellis, practice director, supply chain strategies for Manufacturing Insights, an IDC company, provides step by step instructions on how supply chain professionals can better sense and respond to massive amounts of data rather than become victim to it.