ARTICLES BY THIS AUTHOR
- 11/29/2009
Constellation Enters Agreement to Sell UK Cider Business
Constellation expects that proceeds from the sale will be used to reduce its borrowings. - 11/23/2009
Molson Coors Appoints New President
The global brand marketing and business development executive from Coca-Cola will now drive the brewer's international growth strategy. - 11/23/2009
Sunny Delight Selects VMI Service
Sunny Delight implements Datalliance VMI service expected to lead to more efficiency overall and lower total cost. - 11/22/2009
Seven CPG Trends to Watch in 2010
What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar. - 11/19/2009
Sony Electronics Hits the Mark
In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities. - 11/19/2009
Mastering Innovation: Mark Fera, Accenture Consumer Goods & Services
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Ocean Spray Creates a Healthy Marketing Plan
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform. - 11/19/2009
Creating Marketplace Disruption
AuthorAdam Hartung shares an excerpt from his new book, which aims to help leaderscreate evergreen organizations that produce above-average returns. - 11/19/2009
Heineken USA Taps Insights to Maximize Sales Opportunities
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->The brand owner of Heineken Lager, Heineken Light and Amstel Light improves data analysis to empower category management decisions. - 11/19/2009
Putting the Downturn to Good Use
<em>CGT </em>Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.