ARTICLES BY THIS AUTHOR
- 11/19/2009
Sony Electronics Hits the Mark
In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities. - 11/19/2009
Mastering Innovation: Mark Fera, Accenture Consumer Goods & Services
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->Mark Fera,Accenture Consumer Goods & Services, outlines why product lifecyclemanagement is a must in today's economy. - 11/19/2009
Ocean Spray Creates a Healthy Marketing Plan
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;}@font-face {font-family:Arial; panose-1:0 2 11 6 4 2 2 2 2 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform. - 11/19/2009
Creating Marketplace Disruption
AuthorAdam Hartung shares an excerpt from his new book, which aims to help leaderscreate evergreen organizations that produce above-average returns. - 11/19/2009
Heineken USA Taps Insights to Maximize Sales Opportunities
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Georgia-Pacific Implements Supply Chain Visibility Suite
The solution is expected to reduce Georgia-Pacific's sourcing cycle time and leakages in procurement spend through better monitoring, compliance and governance mechanisms. - 11/18/2009
Pinnacle Buys Birds Eye for $1.3B
The combination creates a leader in both the frozen and shelf stable business segments. - 11/18/2009
Mattel Launches Four Specialty Web Stores
The toy company signs a multiyear agreement for technology, fulfillment, customer care and marketing services. - 11/18/2009
Tyson Names New Chief Executives
Existing company executives will fill the roles of president and chief executive officer as well as chief operating officer. - 11/17/2009
Campbell's Consumer Insights Prompt Web Site Overhaul
Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos.