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Sunny Delight Selects VMI Service

Sunny Delight Beverages Co. (Sunny Delight) selects the Datalliance Vendor Managed Inventory (VMI) service. Sunny Delight is a producer of juice-based drinks in North America and Western Europe. Datalliance is a provider of collaborative commerce services and is an independent VMI service provider. In the consumer goods industry, Datalliance is now working with over 20 major retailers.

Jim Glendon, director of Supply Chain, Sunny Delight, comments, "We're excited about the move to Datalliance and their Software-as-a-Service model. Datalliance is easier to use and will make our VMI process more efficient overall. We expect this will lead to a lower total cost."

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