ARTICLES BY THIS AUTHOR
- 5/25/2010
Former Unilever Exec Named Bacardi CMO
The mastermind behind the "Campaign for Real Beauty" for Dove will now join Bacardi in September. - 5/24/2010
DSC Rolls Out RedPrairie WMS
The third-party logistics provider leverages the solution in 20 distribution centers. - 5/24/2010
Frederick's of Hollywood Competes with E-Commerce
The company expands its e-commerce division of retail to remain in the game with its competitors such as Victoria's Secret. - 5/24/2010
Bayer Deploys Enterprise DSR
Collaboration with key retailers using predictive analytics and optimization is expected to drive value for Bayer. - 5/24/2010
Experts Weigh In on IBM/Sterling Commerce Deal
<!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->On Monday, IBM announced its intent to acquire Sterling Commerce from AT&T for approximately $1.4 billion in cash. We asked experts from IDC, Gartner and Altimeter Group to weigh in on the deals implications for IBM and consumer goods companies. - 5/23/2010
LG Electronics Names Two Customer-Focused SVPs
The executive appointments are expected to maintain best-in-class partnerships with the company's retailers. - 5/23/2010
IBM to Acquire Sterling Commerce from AT&T at $1.4B
According to IBM, the combined technologies and expertise of IBM and Sterling Commerce will make business and partner networks smarter and more efficient by enabling integration beyond the enterprise. - 5/23/2010
ConAgra Generates Quality Shopper Insights
ConAgra specifically needed a solution that would help it to better understand shopper needs and interests in a format that would be most useful to its retailer customers. - 5/23/2010
Kraft Foods Becomes a Data Master
Take a lookinside Kraft Foods Inc.'s master data management journey to simplify andharmonize global business processes and enable strategic enterprise informationcapabilities. - 5/23/2010
Molson Coors Canada Makes Complexity Look Simple
Molson Coors Canada is the first business unit in the company to design, develop and implement a massive five-year customer relationship management transformational program. Three key executives reveal how they standardized 70 percent of the company's sales processes in an extremely complex and highly-regulated market.