ARTICLES BY THIS AUTHOR
- 9/9/2010
Frito-Lay All-Electric Trucks Get Going
New York City will become the first U.S. city to receive its favorite snacks from fully-electric delivery trucks, with five new trucks beginning routes this month. - 9/9/2010
Berner Boosts Worker Productivity
The private label supplier taps a new solution to help identify and react quickly to changes throughout its enterprise, especially in its supply chain. - 9/9/2010
PepsiCo Pilots Digital Marketing Programs
Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs. - 9/8/2010
Reckitt Benckiser Launches Social Media Game
Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live. - 9/7/2010
Tampico & Pepsi Launch Live Life Plus Campaign
The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand. - 9/7/2010
Whole Foods Adds Guidelines for Certain Suppliers
Whole Foods Market announces it has implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide. - 9/6/2010
FDA Issues Warning for Unilever and Dr Pepper
The beverage makers have come under fire for making improper statements regarding green tea on product labels and Web sites. - 9/6/2010
PepsiCo Launches Innovation Fellowship Program
Six individuals will be invited to work side-by-side with approximately 24 PepsiCo leaders in an eight-session innovation and design workshop. - 9/6/2010
Top 10 Online Retailers
Amazon, Walmart and eBay held onto their coveted spots compared to a year ago, while a few new companies debuted and others returned based on a survey that polled more than 8,000 shoppers. - 9/6/2010
Vantage Point: "Looking "Up" the Supply Chain as the Economy Improves
By: Darin Cooprider, VP and General Manager of Retail, Ryder Supply Chain Solutions