ARTICLES BY THIS AUTHOR
- 9/6/2010
Top 10 Online Retailers
Amazon, Walmart and eBay held onto their coveted spots compared to a year ago, while a few new companies debuted and others returned based on a survey that polled more than 8,000 shoppers. - 9/1/2010
Fox Head Selects PLM Solution for Growth
The California-based company has purchased Centric's Product Specification, Sourcing, Calendar Management and Line Planning modules. - 8/31/2010
Target First to Sell Facebook Gift Cards
The retailer capitalizes on a growing trend: Americans will spend more than $1.6 billion on virtual goods and social gaming in 2011. - 8/31/2010
AkzoNobel to Become Primary Paint Supplier to Walmart
The world's largest paint company will offer multiple paint brands, including Glidden, in Walmart U.S. stores starting in 2011. - 8/31/2010
PepsiCo Brand Switches to DSD
This will be the first large scale step toward optimizing delivery systems resulting from the bottling acquisitions earlier this year. - 8/31/2010
Manufacturers Pessimistic about Recovery; Hiring Outlook Gloomy
Only 37 percent of manufacturing business leaders plan to increase hiring in next six months. More than three-quarters don't think the recession will end until 2011 at earliest. Click here to read more about U.S. business leaders' perceptions on the recovery. - 8/31/2010
Revlon Strengthens Demand Sensing and Analytics
A DSR will help the global manufacturer facilitate a single view of its customers across all departments. - 8/29/2010
Friendship Dairies Launches New Brand Campaign
The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components. - 8/29/2010
U.S. Marketers Spend the Most on Social Media
According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes. - 8/29/2010
New Study Tracks Consumers' Green Confidence
Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.