ARTICLES BY THIS AUTHOR
- 4/4/2011
P&G Sheds Pringles Brand
The $2.35 billion deal makes the buyer, Diamond Foods, the No. 2 global player in savory snack category. - 4/3/2011
4 Ways to Make Social Tech Work for your Business
Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today. - 3/29/2011
The Biggest CPG Brand Hits of 2010
In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products. - 3/28/2011
Coke Signs $100M Technology Services Agreement
HP and Coca-Cola FEMSA will consolidate 348 locations to a single data center in Mexico and migrate business-critical SAP applications and server monitoring and management to HP Best Shore locations in Brazil and Argentina. - 3/28/2011
eBay Inc. to Acquire GSI Commerce
<div>eBay expects the transaction to result in synergies of approximately $60 million by 2013.</div> - 3/27/2011
S&OP Lessons Learned from Newell Rubbermaid
Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project. - 3/26/2011
Retailers Get Personal with New In-Store Technology Options
Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011. - 3/23/2011
Unilever Sells Sanex to Colgate Palmolive
Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia. - 3/23/2011
P&G, Teva Partner for Consumer Health Care
This new business model combines P&G's strong brand-building, consumer-led innovation and go-to-market capabilities with Teva's broad geographic reach. - 3/22/2011
Schwan's Renews Agreement with DemandTec
<div>The food manufacturer aims to create unified trade plans for optimized pricing and promotion decisions.</div>