ARTICLES BY THIS AUTHOR
- 4/14/2011
Coke Invites US Retailers to "Give it Back"
A new merchandise display program expands the companys commitment to sustainability. - 4/13/2011
Tastykake and Flowers Foods Announce Merger
<div>Tastykake is expected to strengthen Flowers snack cake business and geographic reach.</div> - 4/12/2011
Brands of the Year: M&M's, Target, Blue Moon
A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011. - 4/11/2011
Danone Enhances Customer Experience with IBM
<div>Danone is working with IBM to provide a secure trading network that helps expedite and automate business transactions with Danone's customers, business partners and suppliers.</div> - 4/11/2011
Wal-Mart Restores Product Assortment
Essentially admitting defeat, Walmart reverses a SKU rationalization plan and puts 8,500 items back on store shelves.<br /><br /> - 4/11/2011
L'Oreal's Garnier Brand Partners with TerraCycle
In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste. - 4/10/2011
ScottsMiracle-Gro Names New Chief Marketing Officer
<span style="font-family: 'Times New Roman'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers. </span> - 4/7/2011
2011 Standout SMBs
<em>CGT</em> connects you to a handful of standout small to medium-size consumer goods companies that are hitting it off with consumers. Some names you'll recognize, others you won't, but they have lots in common, including true product innovation and non-traditional marketing strategies. - 4/7/2011
Kimberly Clark Runs an Intelligent Business
Enabled by a business intelligence platform, Kimberly-Clark business analysts now have greater visibility into the supply chain, inventory and manufacturing performance. - 4/7/2011
A New Era of Analytics: E. J. Kenney, SAP Americas
Find out how your company can leverage in-memory computing to reach new heights in analytics and business insight.