ARTICLES BY THIS AUTHOR
- 4/14/2011
Huggies Makes Digital Communications a Priority
The Kimberly-Clark brand sought a digital agency to grow the use of online media as part of its overall marketing mix. - 4/13/2011
Tastykake and Flowers Foods Announce Merger
<div>Tastykake is expected to strengthen Flowers snack cake business and geographic reach.</div> - 4/12/2011
Brands of the Year: M&M's, Target, Blue Moon
A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011. - 4/11/2011
L'Oreal's Garnier Brand Partners with TerraCycle
In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste. - 4/11/2011
Danone Enhances Customer Experience with IBM
<div>Danone is working with IBM to provide a secure trading network that helps expedite and automate business transactions with Danone's customers, business partners and suppliers.</div> - 4/11/2011
Wal-Mart Restores Product Assortment
Essentially admitting defeat, Walmart reverses a SKU rationalization plan and puts 8,500 items back on store shelves.<br /><br /> - 4/10/2011
ScottsMiracle-Gro Names New Chief Marketing Officer
<span style="font-family: 'Times New Roman'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers. </span> - 4/7/2011
Orly Shoes Makes Every Minute Count
Reliable systems coupled with streamlined processes has enabled Orly Shoes to stay competitive by getting its new styles out the door in record time. - 4/7/2011
Making it in the Mid-Market
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 4/7/2011
2011 Standout SMBs
<em>CGT</em> connects you to a handful of standout small to medium-size consumer goods companies that are hitting it off with consumers. Some names you'll recognize, others you won't, but they have lots in common, including true product innovation and non-traditional marketing strategies.