ARTICLES BY THIS AUTHOR
- 4/14/2011
Walmart and P&G Grow Film Partnership
The two companies are will continue to deliver family entertainment with the addition of five more movies to the Family Movie Night initiative in 2011. - 4/13/2011
Tastykake and Flowers Foods Announce Merger
<div>Tastykake is expected to strengthen Flowers snack cake business and geographic reach.</div> - 4/12/2011
Brands of the Year: M&M's, Target, Blue Moon
A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011. - 4/11/2011
Wal-Mart Restores Product Assortment
Essentially admitting defeat, Walmart reverses a SKU rationalization plan and puts 8,500 items back on store shelves.<br /><br /> - 4/11/2011
L'Oreal's Garnier Brand Partners with TerraCycle
In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste. - 4/11/2011
Danone Enhances Customer Experience with IBM
<div>Danone is working with IBM to provide a secure trading network that helps expedite and automate business transactions with Danone's customers, business partners and suppliers.</div> - 4/10/2011
ScottsMiracle-Gro Names New Chief Marketing Officer
<span style="font-family: 'Times New Roman'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers. </span> - 4/7/2011
Rise of Social Commerce: Lora Cecere, Altimeter Group
The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success. - 4/7/2011
Supply Chain Aftershock: The Japan Disaster's Impact on Consumer Goods
There has been a lot written and discussed in the media about the impact of Japans earthquake on markets. Here is one of the best assessments that CGT has encountered on how the tragedy affected the consumer goods supply chain in particular. - 4/7/2011
Orly Shoes Makes Every Minute Count
Reliable systems coupled with streamlined processes has enabled Orly Shoes to stay competitive by getting its new styles out the door in record time.