ARTICLES BY THIS AUTHOR
- 4/18/2011
AB InBev Pilots Digital Merchandising
The pilot aims to deliver a reduction in out of stock products, improved compliance by retailers and, as a result, improved product sales. - 4/17/2011
Huggies MomInspired Launches Second Year
Based on the remarkable success and feedback in 2010, Huggies has already expanded a global adaptation of the program. - 4/17/2011
New Ways to Ensure Food Safety with RFID
Some 48 million cases of illness in the United States each year are caused by spoiled or contaminated food. Heres how RFID can help ameliorate this epidemic. The question is, who will actually buy and use these systems? - 4/17/2011
Hormel Extends Predictive Analytics Contract
<div>The SaaS solution has helped to enable Hormel Foods to better support its customers' promotion plans.</div> - 4/17/2011
Wal-Mart Acquires Social Media Company
<div>Kosmix's innovative technology platform searches and analyzes connections in real-time data streams to deliver highly personalized insights to users.</div> - 4/17/2011
Kellogg Names SVP, Global Supply Chain
The new SVP, global supply chain comes with experience from prior positions at PepsiCo Inc. and Procter & Gamble Company. - 4/14/2011
Granada Sales Boosts Productivity with ERP Solution
<div>Granada, which provides private-label apparel to such top-tier retailers as Wal-Mart, Sears and J.C. Penney, selected NGC based on the strength of NGC's ERP solution and the company's extensive experience in the apparel industry.</div> - 4/14/2011
Walmart and P&G Grow Film Partnership
The two companies are will continue to deliver family entertainment with the addition of five more movies to the Family Movie Night initiative in 2011. - 4/14/2011
Kraft Coffee Brand Goes from Online to Retail
<div>Kraft Foods announces that its premium coffee brand, Gevalia, will be available for purchase in supermarkets, mass merchandisers and other retail outlets across the United States beginning in August 2011.</div> - 4/14/2011
Huggies Makes Digital Communications a Priority
The Kimberly-Clark brand sought a digital agency to grow the use of online media as part of its overall marketing mix.