ARTICLES BY THIS AUTHOR
- 5/8/2016
Kingsford Charcoal is Always in Season
Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season. - 5/8/2016
The Shifting Consumer Value Equation
This month, <em>CGT</em> talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation. - 5/8/2016
Snack Attack
From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands. - 5/8/2016
Jelly Belly Finds Sweet E-Commerce Growth
Jelly Belly selects a customizable and scalable e-commerce solution from Mozu that would keep up with the growing company. - 5/5/2016
Ventura Foods to Acquire Cargill's Condiments
Ventura Foods expands its business with the acquisition of the Dressings, Sauces and Mayonnaise (DSM) business of Cargill. - 5/4/2016
Nestle To Lower Sodium
The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets. - 5/3/2016
Clorox Brings In New Agency Partners
After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation. - 5/2/2016
ACCO Brands Corporation Completes Pelikan Artline Acquisition
CCO Brands Corporation has completed the acquisition of the remaining 50% of Pelikan Artline Pty Limited. - 5/2/2016
Mars CMO Retires
Candy-maker Mars' chief marketing officer will retire after 24 years with the company,