ARTICLES BY THIS AUTHOR
- 5/8/2016
New Algebra of Joint Business Planning
Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns. - 5/8/2016
Kingsford Charcoal is Always in Season
Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season. - 5/5/2016
Ventura Foods to Acquire Cargill's Condiments
Ventura Foods expands its business with the acquisition of the Dressings, Sauces and Mayonnaise (DSM) business of Cargill. - 5/4/2016
Nestle To Lower Sodium
The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets. - 5/3/2016
Clorox Brings In New Agency Partners
After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation. - 5/2/2016
IDC MaturityScape Guides Manufacturers Through Information Digital Transformation
To help manufacturers successfully weather and capitalize on the information digital transformation, IDC Manufacturing Insights unveils a new report, IDC MaturityScape: Information Digital Transformation in Manufacturing. The new report provides a framework for identifying the stages, critical measures, outcomes, and actions required for IT organizations. - 5/2/2016
Fruit of the Loom Advances Beyond EDI for the Digital Retail Era
Fruit of the Loom transforms foundational supply chain capabilities with a new fulfillment solution.<br /><br />