ARTICLES BY THIS AUTHOR
- 5/9/2016
GUESS Expands to Taiwan
Apparel and accessories brand GUESS? Inc. is expanding its free standing Jeans and Accessories store concepts into Taiwan. - 5/9/2016
Kellogg Bids CFO Goodbye, Launches New Brands
The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring. - 5/9/2016
Sparkling Ice Expands Internationally
Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, will expand to the United Kingdom and Ireland. - 5/8/2016
The Kroger Co. Goes Beyond Brick-and-Mortar
Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience. - 5/8/2016
New Algebra of Joint Business Planning
Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns. - 5/8/2016
Kingsford Charcoal is Always in Season
Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season. - 5/8/2016
The Shifting Consumer Value Equation
This month, <em>CGT</em> talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.