ARTICLES BY THIS AUTHOR
- 10/10/2012
Land O'Lakes Launches Cooking Innovation
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.<br /> - 10/10/2012
ERP Transformation
CPG company executives are increasingly looking for the tangible business case benefits of changing, upgrading or merging their core ERP system and related business capabilities. - 10/10/2012
Amway Builds Botanical Plant
The Quincy, Wash. facility will process botanicals from the company's nearby Trout Lake Farm operations, the largest certified organic herb farm in North America. - 10/10/2012
Clorox Rolls Out Smart Logistics
The Clorox Company is optimizing its logistics processes by investing in innovative technology, which is a key component to achieving its Centennial Strategy. <br /> - 10/10/2012
New LeapFrog Line Features Touch Technology
LeapFrog Enterprises, Inc. announces Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. - 10/9/2012
Pepsi Scores New Ad Touchdown
With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.<br /> - 10/9/2012
P&G Committed to Innovation That Creates New Categories, New Brands
<div>The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.</div><br /> - 10/9/2012
Method Launches Worlds First Line With Ocean Plastic Packaging
<div>The limited-edition bottles are for a new two-in-one hand and dish soap, available exclusively at Whole Foods Market stores nationwide.</div><br /> - 10/9/2012
Specialty Beverage Retailer Forms Supply Chain Alliance
<div>The West Coast partnership is expected to enable greater supply chain efficiencies and broaden the reach into new territories.</div><div></div><br /> - 10/9/2012
Coke Retains Top Spot as Best Global Brand
Apple jumps to the No. 2 position with stellar sales in both developed and emerging markets. Find out what other CG brands moved up, moved down, returned to, and just entered the ranking of this annual report.<br />