ARTICLES BY THIS AUTHOR
- 10/10/2012
Nestle Drives Better Demand
For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements. - 10/10/2012
Home Furnishings Retailer Renews Credit/Loyalty Partnership
This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands. <br /> - 10/10/2012
Supply Chain Evolution
This month, Robert Byrne, president and CEO of Terra Technology, provides his perspective on how supply chains have evolved and what it will take to stay ahead of the curve. - 10/10/2012
PepsiCo Leverages Category Management Tool
Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform. - 10/10/2012
CooperVision Sharpens Visibility
CooperVision products are sourced through very complex multi-level networks and, until recently, the company lacked a fully integrated view of global operations. It chose a solution to create a company-wide common supply chain platform. - 10/9/2012
Coke Retains Top Spot as Best Global Brand
Apple jumps to the No. 2 position with stellar sales in both developed and emerging markets. Find out what other CG brands moved up, moved down, returned to, and just entered the ranking of this annual report.<br /> - 10/9/2012
New PLM System Unveiled for Personal Care Industry
The new tool allows corporations to establish best- practice disciplines and nearly eliminate the need to rework products, expediting time-to-market. <br /> - 10/9/2012
Walmart CEO Says its Business is Strong, Getting Stronger
<div>Speaking at the companys 19<sup>th</sup> annual shareholder meeting, the giant retailers leader mentioned creating an anytime/anywhere relationship with its customers that will allow us to serve them better than any other retailer." He believes the company will continue to be the healthiest and best-positioned global retailer.</div><br /> - 10/9/2012
Unilever Seeks New Technical Solution Help
<div>Since the companys Open Innovation team was founded in 2009, the number of research projects which involve external collaboration has increased from 25 percent to around 60 percent.</div><br /> - 10/9/2012
Pepsi Scores New Ad Touchdown
With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.<br />