ARTICLES BY THIS AUTHOR
- 10/10/2012
CooperVision Sharpens Visibility
CooperVision products are sourced through very complex multi-level networks and, until recently, the company lacked a fully integrated view of global operations. It chose a solution to create a company-wide common supply chain platform. - 10/10/2012
Hungry Jack Taps Consumers for Recipes
By simply looking to their pantry, consumers can get creative and explore the versatility of common staples. - 10/10/2012
Kimberly-Clark Makes Sense of Demand
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends. - 10/10/2012
Land O'Lakes Launches Cooking Innovation
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.<br /> - 10/10/2012
ERP Transformation
CPG company executives are increasingly looking for the tangible business case benefits of changing, upgrading or merging their core ERP system and related business capabilities. - 10/9/2012
Walmart CEO Says its Business is Strong, Getting Stronger
<div>Speaking at the companys 19<sup>th</sup> annual shareholder meeting, the giant retailers leader mentioned creating an anytime/anywhere relationship with its customers that will allow us to serve them better than any other retailer." He believes the company will continue to be the healthiest and best-positioned global retailer.</div><br /> - 10/9/2012
Unilever Seeks New Technical Solution Help
<div>Since the companys Open Innovation team was founded in 2009, the number of research projects which involve external collaboration has increased from 25 percent to around 60 percent.</div><br /> - 10/9/2012
Pepsi Scores New Ad Touchdown
With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.<br /> - 10/9/2012
P&G Committed to Innovation That Creates New Categories, New Brands
<div>The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.</div><br /> - 10/9/2012
Method Launches Worlds First Line With Ocean Plastic Packaging
<div>The limited-edition bottles are for a new two-in-one hand and dish soap, available exclusively at Whole Foods Market stores nationwide.</div><br />