ARTICLES BY THIS AUTHOR
- 10/10/2012
Tides Colorful Campaign
Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging. - 10/10/2012
You're Not Done Yet!
CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue. - 10/10/2012
Dove Markets to Men
Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others. - 10/10/2012
Nestle Drives Better Demand
For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements. - 10/10/2012
Home Furnishings Retailer Renews Credit/Loyalty Partnership
This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands. <br /> - 10/10/2012
Supply Chain Evolution
This month, Robert Byrne, president and CEO of Terra Technology, provides his perspective on how supply chains have evolved and what it will take to stay ahead of the curve. - 10/10/2012
PepsiCo Leverages Category Management Tool
Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform. - 10/10/2012
CooperVision Sharpens Visibility
CooperVision products are sourced through very complex multi-level networks and, until recently, the company lacked a fully integrated view of global operations. It chose a solution to create a company-wide common supply chain platform. - 10/10/2012
Hungry Jack Taps Consumers for Recipes
By simply looking to their pantry, consumers can get creative and explore the versatility of common staples. - 10/10/2012
Kimberly-Clark Makes Sense of Demand
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends.