ARTICLES BY THIS AUTHOR
- 10/10/2012
Hungry Jack Taps Consumers for Recipes
By simply looking to their pantry, consumers can get creative and explore the versatility of common staples. - 10/10/2012
Kimberly-Clark Makes Sense of Demand
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends. - 10/10/2012
ERP Transformation
CPG company executives are increasingly looking for the tangible business case benefits of changing, upgrading or merging their core ERP system and related business capabilities. - 10/10/2012
Land O'Lakes Launches Cooking Innovation
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.<br /> - 10/10/2012
Amway Builds Botanical Plant
The Quincy, Wash. facility will process botanicals from the company's nearby Trout Lake Farm operations, the largest certified organic herb farm in North America. - 10/10/2012
Clorox Rolls Out Smart Logistics
The Clorox Company is optimizing its logistics processes by investing in innovative technology, which is a key component to achieving its Centennial Strategy. <br /> - 10/10/2012
New LeapFrog Line Features Touch Technology
LeapFrog Enterprises, Inc. announces Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. - 10/10/2012
You're Not Done Yet!
CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue. - 10/10/2012
Tides Colorful Campaign
Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging. - 10/10/2012
Dove Markets to Men
Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.