ARTICLES BY THIS AUTHOR
- 10/10/2012
Home Furnishings Retailer Renews Credit/Loyalty Partnership
This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands. <br /> - 10/10/2012
Supply Chain Evolution
This month, Robert Byrne, president and CEO of Terra Technology, provides his perspective on how supply chains have evolved and what it will take to stay ahead of the curve. - 10/10/2012
PepsiCo Leverages Category Management Tool
Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform. - 10/10/2012
CooperVision Sharpens Visibility
CooperVision products are sourced through very complex multi-level networks and, until recently, the company lacked a fully integrated view of global operations. It chose a solution to create a company-wide common supply chain platform. - 10/10/2012
Hungry Jack Taps Consumers for Recipes
By simply looking to their pantry, consumers can get creative and explore the versatility of common staples. - 10/10/2012
Kimberly-Clark Makes Sense of Demand
When store supplies for Kimberly-Clark's retail partners are out of synch with production forecasts, it can have a very real impact on the $20.8 billion personal care products giant's sales. So, the company invested in data analytics software to provide far more visibility into real-time demand trends. - 10/10/2012
Land O'Lakes Launches Cooking Innovation
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.<br /> - 10/10/2012
ERP Transformation
CPG company executives are increasingly looking for the tangible business case benefits of changing, upgrading or merging their core ERP system and related business capabilities. - 10/10/2012
Amway Builds Botanical Plant
The Quincy, Wash. facility will process botanicals from the company's nearby Trout Lake Farm operations, the largest certified organic herb farm in North America. - 10/10/2012
Clorox Rolls Out Smart Logistics
The Clorox Company is optimizing its logistics processes by investing in innovative technology, which is a key component to achieving its Centennial Strategy. <br />