ARTICLES BY THIS AUTHOR
- 6/12/2016
Microsoft to Acquire LinkedIn at $26.2B
Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft. Reid Hoffman, chairman of the board, co-founder and controlling shareholder of LinkedIn, and Weiner both fully support this transaction. The transaction is expected to close this calendar year. - 6/9/2016
The Hershey Company Names Michele Buck COO
Buck brings more than 25 years of consumer packaged goods experience to this new executive role. - 6/9/2016
E. & J. Gallo Winery Announces Acquisition of Orin Swift
The acquisition includes the Orin Swift Cellars brand, related inventory, and control of the elegant and popular tasting room located in St. Helena. - 6/8/2016
What's for Dinner Tonight? Allrecipes and Marc's Stores Use Beacons to Give the Answer
Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting. - 6/8/2016
Unilever Foundry Highlights Marketing Tech Startup
ViralGains will be showcased at Cannes Lions Innovation as a top innovator for the category Engaging Millennials. - 6/8/2016
Spin Master Mexico Expands Location and Team
Spin Master Corp., a global children's entertainment company, extends its presence in Mexico with a new location and expanded team. - 6/8/2016
General Mills Partners with Organic Valley to Help Dairy Farms
General Mills has announced a strategic sourcing partnership with the largest organic cooperative in the U.S. that will help about 20 dairy farms add around 3,000 acres to organic dairy production over the next three years. - 6/8/2016
Igloo Invests in Digital Commerce Strategy
E-commerce and omnichannel solution provider, Onestop, will work closely with Igloo to develop and execute a comprehensive digital commerce strategy to cultivate an exceptional cross-channel brand experience.<br /> - 6/8/2016
New Avon Hires Helene Rutledge As Chief Innovation Officer
The new position will oversee all aspects of Research & Development for New Avon. - 6/6/2016
CGT Names Nestle Waters' Antonio Sciuto 'CMO of the Year'
Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.