ARTICLES BY THIS AUTHOR
- 6/17/2016
2016 Path to Purchase Expo to Bring Retail and Marketing Professionals Together
The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola. - 6/16/2016
Whirlpool And Innit Take The Connected Kitchen To The Next Level
Jenn-Air brand WiFi connected ovens will be first to market with the new technology. - 6/16/2016
Revlon to Buy Elizabeth Arden
Revlon Inc. has agreed to buy rival Elizabeth Arden Inc. in a $420 million all-cash deal. - 6/15/2016
Meijer Extends Analytics Contract with Nielsen
Meijer will amplify its custom collaboration program, a robust analytical platform for Meijer vendors to gather sales and customer insights specific to the company's product hierarchy and geography. - 6/14/2016
Consumer Goods: No More Growth?
In a series of posts on LinkedIn focused on Consumer Goods companies financial performance and total shareholder return (TSR), Raphael Savalle explores the key drivers of TSR and we'll reveal his Top 5 FMCG Companies. - 6/13/2016
Kimberly-Clark Names Scott Usitalo Chief Marketing Officer
Prior to joining Kimberly-Clark, Usitalo spent over 24 years at Procter & Gamble in various product supply, brand management and global marketing leadership roles. - 6/13/2016
Hostess Acquires Superior Cake Products
Category growth and rising consumer demand for fresh baked goods drives a first-time acquisition for Hostess. - 6/13/2016
June 2016: A Note from PwC Strategy&
- 6/12/2016
Microsoft to Acquire LinkedIn at $26.2B
Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft. Reid Hoffman, chairman of the board, co-founder and controlling shareholder of LinkedIn, and Weiner both fully support this transaction. The transaction is expected to close this calendar year.