ARTICLES BY THIS AUTHOR
- 11/19/2012
Nestl Waters N.A. Appoints New President and CEO
Current Nestl Waters North America Inc. President and Chief Executive Officer, Kim Jeffery, plans to step down after 20 years, and 34 years with the company, to assume a non-executive Chairman position.<br /> - 11/19/2012
80% of Retailers to be Affected by Showrooming
Brick and mortar retailers are painfully aware of the impact of showrooming the act of consumers using their mobile phones in-store to compare prices with competing retailers on their bottom line. However, only 10 percent of retailers have strategies in place to combat showrooming. - 11/19/2012
Amazon Marketplace Named Largest Counterfeit Outlet
In advance of the biggest online shopping day of the year, the Consumer Fraud Center issued its annual Cyber Monday Shopping Alert to warn consumers of the growing use by cyber criminals of legitimate web sites such as Amazon Marketplace to sell illegal or counterfeit goods.<br /> - 11/18/2012
Kimberly-Clark Sets Digital Marketing Program Record
A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions. - 11/18/2012
Hostess Closes for Good, Liquidates Assets
Hostess Brands, Inc. has been forced by a Bakers Union strike to shut down all operations and sell all company assets. But with high brand recognition, it's expected that other companies may be interested in keeping products, like Twinkies and Ding Dongs, alive.<br /> - 11/18/2012
Reckitt Benckiser Trumps Bayer Bid for Schiff
The move may incite a bidding war with Bayer, which offered approximately $1.2 billion in October to acquire the leading provider of branded vitamins, nutrition supplements and nutrition bars in the United States and elsewhere. <br /> - 11/18/2012
Avon Appoints Chief Marketing Officer
The former P&G executive will be responsible for global management of Avon's brand and marketing, including consumer insights, commercial marketing, digital marketing, and product category strategy and execution. She will also have oversight of Avon research & development, new product development and packaging, and the Liz Earle business.<br /> - 11/15/2012
The Company You Keep
Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success. - 11/15/2012
Hanesbrands Drives Retail Excellence
Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand. - 11/15/2012
GMCR's Path to Disruptive Innovation
The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand.