ARTICLES BY THIS AUTHOR
- 11/15/2012
The Broken Road
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/15/2012
The Company You Keep
Werner Graf, CPG general manager at Tata Consultancy Services (TCS), reflects on leveraging client-vendor relationships for success. - 11/15/2012
Hanesbrands Drives Retail Excellence
Hanesbrands Inc. is getting a much deeper sense of consumer demand. After selecting a demand sensing solution, this everyday apparel maker is helping to transform itself from a push-based to a pull-based consumer brand. - 11/15/2012
GMCR's Path to Disruptive Innovation
The Keurig single cup coffee brewing system was not an overnight success. Little research predicted that it would be a consumer success. But, this disruptive innovation proved to be the exception to the rule. Why? The answer lies in the entrepreneurial, risk-oriented innovation philosophies of the company behind the brand. - 11/15/2012
Kellogg Takes Control of Product Data
Understanding that consumers rely heavily on mobile applications and web sites to get the right information about its products, Kellogg Company ensures that there is a "single version of product truth" internally as well as externally. - 11/13/2012
Walmart Debuts Food Subscription Service
The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.<br /> - 11/13/2012
Seventh Generation Cuts Costs with S&OP
By adopting leading practices in S&OP, Seventh Generation expects to improve forecast accuracy by 10 percent at the SKU level, decrease inventory by 15 percent, while maintaining historically high service levels.<br /> - 11/13/2012
Unilever Adopts SFA on Android Platform
Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys. <br /> - 11/12/2012
Shopping in the Age of Mobile
Smartphones will soon become the most ubiquitous piece of hardware to rule the planet. Naturally, consumer goods organizations are connecting their brands to shoppers and consumers over smartphones, wherever they are.<br /> - 11/12/2012
Energizer Reveals Multi-Year Restructuring Program
The company expects to achieve gross cost savings of approximately $200 million, approximately a quarter of which will be used to increase investment in brand building and innovation, and enable investments in IT systems.