ARTICLES BY THIS AUTHOR
- 7/1/2013
Campbell Hires Former Pepsi R&D Exec
The new SVP, Gobal R&D, joins Campbell with more than 20 years of experience from companies including PepsiCo and Procter & Gamble. - 7/1/2013
Unilever Invests in Leadership Facility
This facility will play a key role in developing the talent to lead Unilever, as it aims to double the size of the business, while halving its environmental impact and increasing its positive social impact. - 7/1/2013
General Mills Taps Social Media Solution
General Mills manages its content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn, with a solution from Spredfast. - 6/26/2013
Burt's Bees Sets New Sustainability Goals
Burt's Bees charts progress across the brand's social and environmental initiatives, recasts its 2020 goals and highlights an expanded commitment to the health of bees. - 6/26/2013
P&G Implements Global Demand Sensing
The global implementation of Multi-Enterprise Demand Sensing from Terra Technology is expected to better meet the needs of retailers and consumers around the world. - 6/26/2013
Nestle Opens Product Technology Center, Appoints Director
The $53 million investment is going to focus on frozen and chilled foods research, and will serve Nestle's businesses worldwide. - 6/25/2013
Mondelez Takes Mobile Pilot Program to Brazil
After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days. - 6/25/2013
Bumble Bee Makes Breakthrough in Frozen Seafood Category
The new line of products answers consumer demand for high-quality seafood that tastes fresh and delicious, is easy to prepare and is free of preservatives and gluten. - 6/25/2013
Land O'Lakes Names CIO
The new VP and CIO replaces Barry Libenson who left the company earlier this month. - 6/24/2013
P&G Launched Largest Consumer Event in 175 Years
When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.<br />P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.