ARTICLES BY THIS AUTHOR
- 7/2/2014
Coca-Cola Celebrates a Summer of Sharing
The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign. - 7/2/2014
Lipton Presents Iced Tea Mini Film Series
Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell. - 7/1/2014
Nestle Sells Juicy Juice Brand
Brynwood Partners has completed six acquisitions from Nestle USA, with this acquisition being the third in the past 14 months. - 6/30/2014
TreeHouse to Acquire Flagstone Foods
The acquisition valued at $860 million is expected to position TreeHouse as the private label leader in the on-trend and high growth healthy snacks sector. - 6/30/2014
P&G Trades Marketing for Brand Management
Hundreds of marketing directors and associate marketing directors at P&G will officially become brand directors and associate brand directors. - 6/30/2014
Opportunities Increase for Women in IT
According to a new study, the number of high-paying IT jobs continues to grow faster than the number of graduates who can fill them. - 6/30/2014
Snyder's-Lance Divests Private Brands
The company will focus efforts on branded products and growth categories such as "better-for-you" snacks. - 6/30/2014
Pinnacle Calls Off Hillshire Merger
Hillshire withdrew its recommendation of the acquisition of Pinnacle Foods following receipt of the unilaterally binding offer from Tyson. - 6/23/2014
Avon to Eliminate Approx. 600 Jobs
These steps are related to continued efforts to right size the cost structure, improve organizational effectiveness, streamline processes to gain efficiencies and reduce cost across the organization. - 6/23/2014
The Most Powerful Women in CG
<em>CGT</em> shines a spotlight on the consumer goods executives that made the 2014 list, like Indra Nooyi, who celebrates her 10<sup>th</sup> anniversary on this guide to extraordinary icons and leaders, groundbreakers and ceiling crashers who command the world stage.