ARTICLES BY THIS AUTHOR
- 6/22/2014
TerraCycle Uses Social Action for Recycling
Inspired by Pivots upcoming docu-series, Human Resources, featuring TerraCycle, Recycle Right! aims todistribute 1 million standardized recycling labels in United States by the years end. - 6/19/2014
mike's hard lemonade Temporarily Rebrands Itself
Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name. - 6/19/2014
NIKE Names Vice President Global Apparel
Reenie Benziger will be responsible for the creation and production of all NIKE apparel product globally. - 6/19/2014
Nestle Unifies Nescafe Brand Globally
It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf. - 6/18/2014
CG Industry Commits to Improve Health and Wellness
The Consumer Goods Forum Board of Directors agrees to new strategic milestones to help ensure the wellbeing of consumers. - 6/17/2014
Trade Spend Transformation: Too Much ... Too Little ... Just Right
When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals. - 6/16/2014
Diageo Canada Enhances Trade Spend
ToolBox Solutions will develop further enhancements and features to Diageos reporting solution, collaboratively developed by Diageo and ToolBox in 2013. - 6/16/2014
A New Day for Retail Execution
I recently had the privilege of moderating a share group meeting with some of todays top executives at the <em>CGT</em> Sales & Marketing Summit. The Downstream Data Share group meets quarterly, bringing together some of the industrys top CPG executives in an open forum to discuss and debate data usage and insightful actions that are needed in the enterprise. Top on the agenda was in-store execution and ensuring that strategy is being executed properly and consistently at the store level. - 6/16/2014
Campbell's Improves Supply Chain Performance
Campbell Soup Company will leverage transportation management services and logistics technology to achieve greater operational efficiencies, and cost savings. - 6/15/2014
CGT Names Kimberly-Clark's Clive Sirkin as 2014 CMO of the Year
Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.