ARTICLES BY THIS AUTHOR
- 2/24/2015
Cadbury Boosts New Products with Personalized Video
With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions. - 2/24/2015
Cradle to Grave
While traditional companies are still looking at improving traditional forecasting technologies and improving the rules for forecast consumption, Lora Cecere takes a different stance for managing the lifecycle. - 2/24/2015
Energizer Reveals New Company Names Upon Separation
Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo. - 2/24/2015
February 2015 Digital Issue: Addicted to NEW
<em>CGT</em> Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 2/24/2015
Mondelez Announces New EVP and President N.A.
Mondelez International announced Roberto Marques will join the company in mid-March as EVP and President, North America. He will lead the company's $7 billion business in the U.S. and Canada. - 2/24/2015
Amway Deploys Innovation without Limits
In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business. - 2/24/2015
Reinvention of Category Management Requires More Robust Product Content
As the consumer goods industry rushes to get closer to the shopper, both competitively and collaboratively, emerging technologies start to take hold, and we find ways to bring sophistication and data, data, data! to existing processes. - 2/24/2015
Encouraging Diversity
Team members and partners who come with different backgrounds, experiences, attitudes, and ways of thinking, all contribute to a dynamic culture, robust knowledge bank, and innovative thinking. - 2/24/2015
McCormick Acquires Italian Seasonings for $97M
McCormick & Company signed an agreement to purchase Drogheria & Alimentari (D&A), a privately held company based in Italy for $97 million. D&A is a leader in spices and seasonings with annual sales of approximately $57 million. - 2/24/2015
General Mills Delivers Speedy New Product Success
Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.