Artificial Intelligence

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

Walgreens is implementing Theatro’s voice-controlled mobile platform at all of its stores, with the first 1,000 locations deployed in 2019.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.