Artificial Intelligence

The terms “supply chain” and “value chain” have long been used interchangeably as though they’re synonymous. However, while both share certain defining features, such as logistics and the delivery process, they are vastly different. Consider these five key advantages of a value chain.

To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.