Aerosoles Optimizes Omnichannel Experience

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Aerosoles Optimizes Omnichannel Experience

By CGT Staff - 01/19/2015
Aerosoles turns to Digital Management Inc. (DMI) to architect, design, develop, test and deploy an advanced, feature-rich, secure e-commerce web site with Responsive Web Design (RWD) for mobile optimization. The mobile-optimized e-commerce web site and call center are fully integrated with the DMI Order Management System (OMS), which syncs with store and warehouse locations for fulfillment.

Aerosoles launched its new web site,, which resulted in record holiday season sales numbers.

DMI worked closely with the Aerosoles team to re-platform the company's existing e-commerce presence onto Oracle Commerce for future-proof growth.
Creating a unified user experience across channels – Aerosoles' mission was to provide an atmosphere that optimizes its customers' shopping experience not only online but through all sales channels. To accomplish this, the team developed an omnichannel commerce and retail data integration strategy for delivering a unified and seamless experience for Aerosoles customer interactions independent of shopping channel, including online, mobile, call center or in-store.

Michele Rast, senior vice president of marketing for Aerosoles, says, "As we began the journey to transform our e-commerce website into a full omnichannel and mobile optimized experience, we turned to the experts at DMI to assist us in our implementation. We are pleased with the benefits that accrue from providing our shoppers with an online experience that offers the high level of customer service they have come to expect from our company. This new platform is highly scalable and enabled Aerosoles to record our highest sales day ever this past Cyber Monday."