Tim Pantzlaff has joined Adesso as VP of client effectiveness.
Pantzlaff will leverage his consumer goods and natural-specialty trade experience to lead the TPM provider’s new client setups, ongoing solution releases, and the AdessoU training program for clients and broker partners. He’s also tasked with executing its ongoing proactive trade promotion effectiveness services.
Pantzlaff’s background includes roles at Birds Eye Foods, J.M. Smucker, Sargento, SC Johnson and Traditional Medicinals, with experience in trade strategy and planning, sales forecasting, analysis and reporting, and implementation of trade and ERP systems.
“Joining the Adesso team is a great opportunity, and I look forward to leveraging my industry background and trade experience from the manufacturer side to further enhance trade effectiveness for Adesso’s client partners,” said Pantzlaff in a statement. “I am especially excited to meet the client community, and work with them individually on opportunities and new solution initiatives launching in the next few weeks to assist in achieving their objectives for improved trade effectiveness.”