Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.
The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior.
If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.
I don’t want to overstate things, but it seems pretty clear that all the discussion we’ve been having about digital transformation over the last few years seems to have taken hold.
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.