CGT Archives

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Technically speaking, you’re reading the final issue of Consumer Goods Technology. But we’re not going anywhere. We’ve just decided to practice what we’ve been preaching for the last few years.

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

Candid comments from Readers' Choice respondents present a pretty picture of an industry relying on information technology to drive future success.