Press enter to search
Close search
Open Menu

Bobbi Brown Brings Wellness to Walmart's Beauty Department

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Target Rolls Out Exclusive 'Toy Story 4' Merch

Target is tying in to the excitement surrounding the June 21 theatrical release of Walt Disney Co.'s Toy Story 4 by stocking exclusive licensed merchandise, staging an in-store scavenger hunt, and running a promotion incentivizing Mattel toy purchases.

A Look Inside Albertsons' Latest Flagship in Idaho

P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there.

Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

Last month, the company revealed that third-quarter fiscal 2019 (ended May 12) e-commerce sales were up 22% year-over-year.

BJ’s on Monday officially rolled out two-day delivery for select items, while also unveiling new branding for the upgraded shipping service.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

Subscribe to our Newsletters!

Don't miss out on all our latest content. Subscribe to our newsletters today!

Subscribe!
Download
P2PI

Join Us.

The Path to Purchase Institute is a member-based community that brings you industry best practices, retailer insights, unparalleled content and competitive intelligence.

 

We're your connection for strategizing and executing against today's evolving shopper journey along the path to purchase. Join Us.

 

Learn More!

Tip of the Spear Technology: Shopperception

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

Mark Your Calendar

Oct
14

CGSM Summit

Mon, Oct 14 - Wed, Oct 16
Monday, October 14 - Wednesday, October 16
Boston
Nov
12

Path to Purchase Expo

Tue, Nov 12 - Thu, Nov 14
Tuesday, November 12 - Thursday, November 14
Chicago

Thought Leadership

Jun
19

Planning for Now: Analytics Across the Enterprise

The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. 

Mar
12

The Circular Economy: Driving a New Wave of Growth

Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.

Jun
22

Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

May
21

3 Data-driven Approaches to Improve On-Shelf Availability

More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Feb
15

Wallet Share is the Omni-Catalyst

When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

Stay Informed