Award-Winners Abound on Path to Purchase Expo Stage
The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.
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Future Forecast: Maximizing the Value of Store Data
11/12/2019 — The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.
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Tip of the Spear Technology: Dispersive Virtual Networks
Path to Purchase IQ looks at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks."
Mark Your Calendar
Nov
13
Path to Purchase Expo
Wed, Nov 13
- Thu, Nov 14
Wednesday, November 13
- Thursday, November 14
Chicago
Nov
12
Consumer Goods Sales & Marketing Summit
Tue, Nov 12
- Thu, Nov 14
Tuesday, November 12
- Thursday, November 14
Chicago
Thought Leadership
Aug
20
How to Get Shelving Priorities Right in Your Perfect Store
High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.
Jun
22
Building and Measuring Your Perfect Store Strategy
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
Aug
04
The Packaging Waste Imperative: What Goes Around, Comes Around
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.
Apr
19
The Whole is Now the Goal
In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.
Jul
08
A New Era of Business Creativity
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
Jun
19
Planning for Now: Analytics Across the Enterprise
The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences.
