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7-Eleven Creates an Experiential Testing Ground

Equipped with a taqueria and growler station as well as new technology, 7-Eleven's new "lab store" in Dallas is not your average convenience store.

Sustainable Unilever Brand Debuts at Target

Target recently enjoyed an exclusive launch window for a new line of plant-based fabric care, dish wash and surface cleaner SKUs from Unilever.

The CFO's Vital Role in Guiding Transformation

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

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As online beauty brands continue picking up steam, Amazon moved to grab more share of the category by launching its first dedicated, private label skin care brand.

During the Path to Purchase Summit in May, Andy Murray will sit down with FCB/RED president Tina Manikas for a candid conversation about the state of retail and where it’s headed.

“We can’t recycle our way out of the garbage crisis,” says TerraCycle founder and CEO Tom Szaky, who will give a Path to Purchase Summit keynote presentation on May 17.

RB reached out to Walgreens shoppers ahead of the April launch of the manufacturer's Neuriva brain performance supplements.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

​​​​​​​Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

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Coming Soon

Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry: Rise, a new content platform that will deliver retail intelligence for the strategic enterprise. 

 

Through provocative content and exclusive analysis, Rise will offer best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.

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Tip of the Spear Technology: AskAnExpert

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: remote sales assistant provider AskAnExpert.

Mark Your Calendar

Apr
24

Retail & Consumer Goods Analytics Summit 2019

Wed, Apr 24 - Fri, Apr 26
Wednesday, April 24 - Friday, April 26
Chicago

Thought Leadership

Apr
19

The Whole is Now the Goal

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Feb
15

Wallet Share is the Omni-Catalyst

When share of wallet becomes the brand's objective, an omnichannel presence is a natural outgrowth that “completes the whole” for consumer engagement.

Apr
20

“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy

Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers.

Feb
28

In-Store Data Collection: Are You Doing It Right?

Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.

Mar
12

The Circular Economy: Driving a New Wave of Growth

Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.

Jan
15

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

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