Unilever Makes Moves to Improve On-Shelf Availability

Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.

For consumer goods brands to successfully navigate consumer sentiment during uncertain times, the best path forward is usually finding middle ground — and leveraging advanced analytics to test digital media strategies can make it easier to maneuver.

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

REGISTER HERE! Date: Thursday, March 25th at 11 AM ET The direct-to-consumer market is proportionately selling at a higher growth rate than the total market — that much is clear.

Yellow Wood will combine its non-Americas brand with Dr. Scholl’s to create a global footcare portfolio expected to generate over $700M in annual retail sales.

The robots are here, and they come bearing candy.

The partnership will launch 1915 Studios, a pre-accelerator for early-stage companies innovating within hygiene, IoT and sensing.