Consumer Analytics

Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences

Nike is using consumer insights drawn from loyalty member polling within its product development for the first time.

Nike Invincible 3

Analytics Unite

Giant Eagle’s Jo O’Hazo Named Analytics Unite Retail Co-Chair

As co-chair, O’Hazo will lay down a foundation for the importance of analytics within the retail and consumer goods industry. Learn more.

Jo O'Hazo

Consumer Analytics

Mapping Your Consumer Data Strategy

A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.

treasure data roadmap teaser

E-commerce
Club Kokomo Expands Online Presence With E-commerce Investment
Club Kokomo Spirits, a premium cocktail brand, is now available to consumers for online purchase in 34 states thanks to an e-commerce investment.
Artificial Intelligence
Levi’s Taps AI for Body-Inclusive Avatars
Levi Strauss & Co is now leveraging artificial intelligence to create virtual body-inclusive avatars. Learn more.
Consumer Analytics
Architecting a More Connected Consumer Data Strategy
Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.
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Tech Transformation Video: EJ Weiss of BEES On Retail Transformation
Learn how AB InBev's BEES technology is helping retailers move away from pen and paper, and how they leverage the data across the enterprise.
Tech Transformation Podcast: EJ Weiss On How BEES Is Driving Transformation at AB InBev
Learn about the impact AB InBev's e-commerce platform has had within the company and how they use these learnings and data across the enterprise.
Personalization Through Consumer Analytics: Nestle’s Data-Driven Digital Investments See Success
According to the company’s recently published annual review, Nestlé continues on its track to create value through consumer analytics. Learn more.
Don’t Upset the Disruption: Scaling IT Support In Athletic Brewing Co.
Is there a more complex mission for consumer goods IT than staying nimble like a startup while implementing the tech infrastructure required for growth?
AB InBev Lays Groundwork For Further Digital Innovation and Transformation
AB InBev is evolving its digital infrastructure platform to fit with longer-term innovation and transformation plans. Learn more.
Unilever Combats Food Waste with New Temperature-Sensitive Smart Mayonnaise Jars
In an effort to reduce waste, Unilever brand Hellmann’s is trialing smart mayonnaise jars that indicate when fridge temperatures are at the optimum levels for food freshness.
Kellogg’s Rob Birse to Take Analytics Unite Audience Through Cross-Domain Data Presentation
Join us on May 5 in Chicago to hear from Birse, who brings an extensive background in data and technology and gives us a glimpse into the analytics powerhouse that has been transforming Kellogg’s efforts.
Danone Knocking Down Research Silos
No more emails please: Danone is investing in its internal collaboration capabilities.
Nestlé Pilots Refillable Cereal Vending Machines
Nestlé is taking the next step in a pilot exploring alternative packaging through refillable cereal vending machines.
Munchkin Names Alan Wizemann Chief Digital Officer
Children’s product company Munchkin is further investing in its digital strategy and online growth, naming Alan Wizemann to the role of chief digital officer. Learn more about his new role.
Serta Simmons Bedding Accelerates Supply Chain Digital Transformation
Mattress company Serta Simmons is overhauling their supply chain tech processes, leveraging machine learning and AI tech to optimize manufacturing efficiency and support the company through their next stage of growth.

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Register For Analytics Unite 2023!

Join us to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries!

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Elevating Your Retail Execution Framework

A robust REX framework is essential to drive growth and profits for CG companies today. Learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.

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Personalization Through Consumer Analytics: Nestle’s Data-Driven Digital Investments See Success

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Generative AI and ChatGPT: How the Tech Could Overhaul the Consumer Goods Industry and Red Flags to Look For

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7 Costly Innovation Mistakes CPG CIOs Make

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Unilever Combats Food Waste with New Temperature-Sensitive Smart Mayonnaise Jars

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Danone Knocking Down Research Silos

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Home Depot, the Kellogg Company, Estee Lauder, and Mars Wrigley to Deliver Retail Data Insights at Analytics Unite

Analytics Unite

DTC's Shifting Fit in the Consumer Insights Puzzle

To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where brands are gathering actionable insights and get as close as possible to consumers.

DTC's Shifting Fit in the Complex Consumer Goods Puzzle

Analytics Unite Names Tarun Kataria Co-Chair, Adds GoGo squeeZ and Mars Wrigley Execs to Lineup

Returning in person to the Drake Hotel in Chicago once again, Analytics Unite 2023 will be showcasing top tier executive talent. Learn more about our lineup, featuring Mars Wrigley and GoGo squeeZ, and introducing Tarun Kataria as our co-chair.