Unilever to Sell Boursin Brand
Unilever has reached an agreement to sell Boursin to Le Groupe Bel for EUR 400 million. The transaction, which is subject to regulatory approval and a consultative process with the relevant employee representatives, is expected to be completed in the next two to three months. "Boursin has been a great brand for Unilever with a tremendous product offering and some memorable advertising. Having taken the decision to focus our portfolio on priorities outside the cheese category, I am confident we have found a new owner that will offer further growth and brand development opportunities for Boursin as part of their dedicated and focused cheese business," says Keesvan der Graaf, president, Unilever Europe. Approximately 150 Boursin employees, most of whom work in the factory in Pacy , France France , with the remainder in other countries in Europe, North America and Asia .