Empowering CPGs: Becoming the Smartest in the Room During Joint Business Planning
Brands of all sizes are involved in some level of joint business planning with their retailer partners — the bigger the brand, the higher the stakes are at the meeting. But, each brand is given a chance to make a case for their items, swing shelf space in their favor, collaborate on promotions, introduce new product launches and more.
In a way, joint business planning is the lifeblood of a brand’s success at a retailer. So why not do it backed by precise, predictive and high-powered data?