As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects.
The strategic partnership is designed to deliver intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail customers.
The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?
Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital consumer experiences, such as augmented reality.
If they act accordingly, brands have a unique opportunity to ride a massive wave of subscription adoption to create a sustainable and profitable strategy during and beyond the height of COVID-19.
