Case Studies

Krafting Insights

Kraft Foods has an entire group within its business dedicated to consumer insights, but beyond that, one member of the company is working to shape insights for the industry. Part of Kraft's strategy includes a commitment to "rewire the organization for growth" and technology plays a leading role.
Brewing Success

From basement to brewery, New Belgium Brewing started as one person's hobby and has grown to a company of 300 with two brewhouses, four quality assurance labs and a wastewater treatment facility.
The Art of Innovation

Crayola colors outside the lines
Readers' Choice Survey 2008

CGT readers identify their best solution and service providers
From TPM To CRM

The Kellogg Company attains customer marketing excellence
Top 100 Consumer Goods Companies 2006

Where does your company rank?
Continuous Improvement

Colgate-Polmolive's IT Strategy Supports Enterprise-Wide Initiative
Innovation Hat Trick

Consumers Will Soon Benefit from Reebok's Reinvention of the NHL Uniform

Enabling Efficiency