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Case Studies

  • Visionaries 2007

    Joe Patti, VP, Retail Planning & Category Management, National Retail Sales, talks about the evolution of the shelf at Anheuser-Busch
  • The Beauty of Data

    SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company
  • M'm! M'm! Better!

    Led by CIO Doreen Wright, it empowers Campbell Soup company's transformation
  • Shopper in the Center

    ConAgra Foods focuses on consumer to gain stronger strategic partnerships with customers
  • Reader's Choice: Editor's Pick

    While this year's Readers' Choice Awards span 12 solution and service categories, some companies do not fit snugly into any one category.
  • Top 10: Supply Chain Planning

    The temptation for small to midsized businesses is to implement a quick-fix point solution as each new business process problem comes to the fore, and each functional department cries out for a remedy.
  • Sara Lee Introduces 100 Percent Whole Wheat Bread

    In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.
  • Top 5: Enterprise Resource Planning

    In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies.
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