Today, disruptive events and shifting consumer behaviors make external data essential just to maintain a competitive pulse on demand, let alone activate this into areas such as procurement.
The days of panic buying toilet paper might already seem like a long time ago, but businesses are now feeling the effects of the quick technical fixes they made during the pandemic.
Diageo will begin virtual twin trials for its Johnnie Walker bottle with the hopes of developing a coating that makes the bottle more lightweight without altering its shape or strength.
The post-COVID supply chain reset is a tough solve because both supply and demand have been so disrupted, and the answer to the question is a bit long winded with all the factors involved.
e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale.
