Manufacturing

Outsourcing is one of the most misunderstood investments that the competitive consumer goods company wrestles with. When it first became popular, it was generally a defensive tactic meant to reduce costs. Today, however, it has morphed into a strategic business driver.

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels.

With its beginnings firmly rooted in trucking and manufacturing, supply chain has traditionally been viewed as inhospitable to women. But change is on the horizon as more women enter the field and as progressive companies recognize the advantageous skillsets that women bring to the table.

To accommodate growth, Brooks Sports Inc.'s leadership realized the need to redefine business processes and product development initiatives to deliver products to market faster.

An in-depth look at the changing role of category captainship in consumer goods

For independent Anheuser-Busch InBev (ABI) distributors, this certification demonstrates that HighJump RCOD has met the highest requirements from ABI in terms of security, functionality and ability.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.