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Manufacturing

  • Clorox Inks Soccer United Marketing Deal

    The partnership involves sales and marketing efforts along with in-store support from major retailers.
  • Conair Creative Department Wins Packaging Awards

    This annual competition spotlights excellence in creative services, celebrating the power of package design and in-store graphics to advance brands and forge an emotional connection with the consumer at the point of purchase.
  • Mattel to Acquire MEGA Brands

    Mattel, Inc. and MEGA Brands Inc. announce a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million.
  • Retail Solutions Extends Analytics Tools to SMBs

    Retail Solutions Inc. announces its new retail reporting functionality tailored specifically for meeting the needs of the small-to-medium enterprise (SME) market.
  • Unilever to Sell Meat Snacks Business

    The sale includes the brands Bifi, sold in Germany, Benelux, Austria and Switzerland, and Peperami, which retails in the UK and Ireland.
  • L'Oreal Taps PLM Tool to Optimize Innovation

    LOreal selects Siemens software to help optimize its packaging development processes, reduce time-to-market, and improve product innovation and quality.
  • The Thrill of the Start-Up

    "Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.
  • Bring It on Home

    Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.
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