The global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's portfolio from starting his career in marketing and innovation roles at Unilever.
In addition to the full line of VaporX products and new retail model, Vapor Corp. will also showcase its full line of disposable and rechargeable electronic cigarettes from its flagship brand Krave.
Challenges are forcing CPG companies to reinvent themselves so they can survive-and thrive-in the current environment. To compete they are facing large transformations.
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