The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
