Events

Save the Date: Analytics Unite 2023 Registration Is Now Open!
Join us on May 3-5 to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries over the past several years.
How Nestlé Gets Close to the Voice of the Consumer
Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.

Laying Out The 2023 Supply Chain Playbook

In this transcript of CGT’s latest webinar, Tom Madrecki of the Consumer Brands Association, and Lindsey Peters of Celonis discuss innovative strategies supply chain professionals can employ to bolster resilience, build stronger networks, and meet future demand.
Everywhere Commerce: Back in Action LIVE at the Consumer Goods Sales & Marketing Summit

We’re excited to provide highlights from all sessions at CGSM with links to some of our expanded coverage.
How Are You Using Data to Connect with Consumers? Kellogg’s, Coty, Distell Weigh In

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.
EuroShop 2023 To Highlight Shifting Consumer Trends

EuroShop will be showcasing the transition from “places-to-shop” to “places to be.” Learn more and register.
How DTC Is Shifting Beyond Online Shopping

CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.
Combe International: A Case Study In Immersive Transformation

Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.
The Art and Science of Loyalty Requires a Happy Marriage With Consumers

Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.
Where’s the Real Potential In First-Party Data? Views from Coty, General Mills and More

While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.