Bringing Clarity Back into the PictureToday, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans. Transforming — and Re-Transforming — Sales in a Technology-Enabled WorldYou may not have realized it yet, but your company is a technology company — regardless of what you produce. Industry Relations: Bridging the Divide Between Vendor-User Perspectives Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity. Editor's Note: Trading Places Future success at retail will require brands to “unlearn” some traditional TPM practices. State of Transformation: Making the Pivot to Digital State of Transformation: Making the pivot to digital. TPM Report 2017: State of the Industry An overview of trends in trade promotion management in 2017. Effectiveness: Break Down the Silos Consumer goods organizations can no longer be effective operating in strong functional silos. Customer Management Award 2017 Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics. CGT Unveils 2017 Business & Technology Award Winners Clorox CIO Manjit Singh tops this year's crop of winning executives and companies, which were announced this week at CGT's inaugural League of Leaders event. Tech Trends 2017: Redefining Trade Promotion Is cognitive computing the key to the future? First Previous 12 13 14 15 16 Next Last
