Levi’s investments in artificial intelligence to improve both customer experience and demand forecasting are paying off, and the company will prioritize its fulfillment capabilities to further leverage stores and distribution centers in order to manage its digital growth.
CGT explored how CGs and retailers can realign technology advancements — such as payment flexibility, supply chain responsiveness and digital strategy — to seize the opportunities in today's new landscape.
In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”
Brands–both big and small–can implement campaigns on the platform using any combination of native ads, organic content and influencer posts to increase their overall awareness and entice potential customers.
Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
By rethinking the way they approach everything from product development to retail execution — and pairing these efforts with some of today’s cutting-edge technologies — many SMBs are battling their way back to recovery and into the forefront of retail and consumer attention.
If younger audiences align with your brand’s targets, 2021 is your year to branch out into new social spaces. Here are four platforms worth exploring, paired with best practices and predictions to help guide your content:
The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.
While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.