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Social Media

A collection of news, articles and other featured content about Social Media.

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.

What was going to happen for consumer gods e-commerce in 5-10 years just happened in the last six weeks, and it looks like it's not going back.

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

It can be difficult to imagine a life post-COVID-19, but those conversations are already happening — and with good reason.

In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

You can take an average product and tell a really great story with it, and have amazing content online and sell quite a bit of it. And that's what a lot of these DTC brands are doing.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Nicole Austin has been with Saputo Cheese USA Inc. for 25 years.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Ahalogy

Forrester Research ranked Quotient Technology's Cincinnati-based Ahalogy as a leader in influencer marketing in a new report.

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