This whitepaper details how return policies are changing to increase customers brand loyalty and identifies which strategies are the most effective to improve customer satisfaction and achieve higher recovery value.
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry.
Many of the Consumer Packaged Goods (CPG) industrys most well-known and respected companies gathered at the 11th annual Datalliance Forum including more than 50 CPG attendees representing 25 leading CPG manufacturers.
Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.
Presented at the 2015 Consumer Goods Business & Technology Leadership Conference, the award honors the Chief Information Officer who has made the largest demonstrable business impact within his or her consumer goods organization through the implementation and successful use of technology.