Retail Execution

As retailers have navigated the pandemic, few have garnered as much attention for an ability to marry physical and digital retail to serve customers than Target. We chatted with Frank Bruni, SVP, food and beverage supply chain for insight into these operations, as well as his views on the role of the retail store moving forward.

As we head toward more of an omnichannel approach to shopping — in which consumers shop via both physical and digital retail channels — learn how brands can emulate the best physical experiences in the digital realm.

The event, hosted by ECRM, will give local vendors an opportunity to meet with Walgreens’ merchandising team. By sharing product and receiving feedback, suppliers can work to get on the retailer's shelves in their local areas.

Successful CG companies achieve relevance in a variety of ways, each rooted in a deep understanding of the consumer, the ability to anticipate their needs, and an appreciation of what makes them act in key moments.  

QR codes enable CG brands to engage in-store customers digitally and collect valuable insights from their target audience. Here’s why they're an essential tool in any post-pandemic first-party data collection strategy.

Unilever is tapping into a new tech partnership to improve its on-shelf availability in hundreds of stores.

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

Smart fitness brand Tonal is opening consumer experience areas at select Nordstrom stores.