Reebok-CCM Hockey Deploys B2B E-Commerce Platform

Reebok-CCM Hockey implements iCongo Inc.'s business-to-business e-commerce platform to enable customers and sales reps to conduct their entire order entry and order management processes online.

"After going live with iCongo's B2B e-commerce platform, we are now offering our customers the systems required to obtain important up-to-date product information and the ability to place and track orders more quickly and efficiently online, 24x7," says John Bissert, director of sales, Reebok-CCM Hockey U.S. Inc. "At the same time, the systems are lowering our order processing costs and improving ordering efficiencies and improving services to our customers; enabling us to more effectively communicate and collaborate with our customers."

iCongo's ICE3 suite of collaborative e-business systems include ICE3 business-to-business catalog and order entry system, ICE3 workflow system, online and offline sales force automation, ICE3 customer portal and ICE3 comprehensive suite of marketing and collaboration modules. The systems are fully internationalized, including accessibility in multiple languages, product catalogs by country and multi currency support.
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Rbk Hockey and CCM Hockey.