Personalization

Press enter to search
Close search
Open Menu

Personalization

A collection of news, articles and other featured content about Personalization.

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

The footwear giant’s business plan is a veritable digital transformation blueprint.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.

Technology from 3D printing giant Formlabs will let shoppers choose from 48 designs and six colors.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

The company's have signed a $240 million multi-year agreement where IBM will supply field services and remote call center solutions.

Show More