Personalization

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Personalization

A collection of news, articles and other featured content about Personalization.

The release is designed to enable retailers and brands to deploy advanced personalization algorithms without dependence on data scientists and IT experts, in turn increasing speed to market.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

CGT looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

The new Color ID quiz determines the shopper's best color fit based on answers to 10 questions — such as couch and movie-watching preferences.

The footwear giant’s business plan is a veritable digital transformation blueprint.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

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