Omnichannel

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.

The contemporary customer makes purchasing decisions using an informed approach between online, offline, mobile and social channels. Find out what actionable strategies can future-proof a business through a compelling customer experience.

Building a rich omnichannel experience requires integrating world-class technology and transforming legacy organization structures and processes, all at the same time. Here are four key findings that can help B2B businesses do it well, resulting in a powerful competitive advantage.

A new survey finds 54% of consumers who have shopped for groceries online in the previous year had increased the amount of grocery shopping they do online by an average of 29%.

The collaboration combines JDAs supply chain and omnichannel experience with the speed, scalability and innovation of Google Cloud Platform.

In a maturing solution category, discerning the differences between the leading vendors of the global business-to-consumer commerce suites, is becoming increasingly difficult. That is why Forrester's 69-criteria evaluation of these enterprise-class software providers is crucial for selecting the right partner for your online and omnichannel commerce needs.

This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.