It’s no secret that consumer goods companies must drastically change the way they do business in order to compete — and the pace of change needs to happen faster than ever before. In 2014, consumer goods executives must often jump head first into new initiatives — like big data, digital marketing and omnichannel selling — without much of a safety net to protect their brands, businesses or investments. That’s the exciting, yet challenging, world we live and work in today.
But, what about five or 10 years from now? How can consumer goods companies best prepare themselves to stay in front of future trends, many of which are just educated guesses at this point? In the 2014 Review & Outlook Report, we asked 75 of the industry’s brightest minds — each of whom is driving change in the consumer goods industry in his or her own right — to look into their crystal ball and tell us: What one initiative must consumer goods companies pursue now in order to compete and grow in the year 2020?","alternateLabel":null,"teaserImage":{"id":1781,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_0314_ReviewOutlook_180x180.jpg?itok=zQEukLzh","width":180,"alt":null,"height":180},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"2013 Shared Strategy Report","id":10317,"bundle":"whitepaper","url":"/2013-shared-strategy-report","date":"2013-12-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"summary":"The report features the latest research on retailer and manufacturer collaboration strategies. Analysts explore the value of partnering in areas like operating globally, product development, mobility, traceability and collaborative planning. ","body":"The annual report, produced by CGT, RIS News and IDC, features the latest research on retailer and manufacturer collaboration strategies. Analysts start with some thoughts on the current economic climate and move on to explore the value of partnering in areas like operating globally, new product development, mobility, traceability and collaborative planning.","alternateLabel":"Research","teaserImage":{"id":1701,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_1213_SharedStrategyCover.jpg?itok=MZIBoELs","width":100,"alt":null,"height":121},"sponsored":false,"businessTopic":[],"company":[],"contentType":[]},{"title":"Top 5 Omnichannel Retailers","id":10328,"bundle":"article","summary":"Because we know it's important to stay on top of your retail customer's strengths and weaknesses, we're bringing you new research findings from our sister publication, RIS News, which benchmarks the progress of omnichannel strategies in retail. ","showSummary":null,"url":"/top-5-omnichannel-retailers","date":"2013-12-13T00:00:00","author":{"email":"devteam@ashday.com","uname":"ash_root","firstName":"Root","lastName":"Man","bio":null,"title":null,"picture":null,"phone":null,"contactForm":true},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":13273,"url":"https://assets1.consumergoods.com/styles/secondary_articles_short/s3/CGW_1213_applestore_beijing2.jpg?itok=Z8nwTonr","width":200,"height":133,"alt":null},"topics":[{"name":"Manufacturing","url":"/manufacturing"},{"name":"Sales & Marketing","url":"/sales-and-marketing"},{"name":"Omnichannel","url":"/omnichannel"},{"name":"CGT Archives","url":"/CGT-Sections"}],"attachedFiles":[]}]},"title":"Omnichannel","contentParagraphs":null,"sections":null};
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The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
The report features the latest research on retailer and manufacturer collaboration strategies. Analysts explore the value of partnering in areas like operating globally, product development, mobility, traceability and collaborative planning.
Because we know it's important to stay on top of your retail customer's strengths and weaknesses, we're bringing you new research findings from our sister publication, RIS News, which benchmarks the progress of omnichannel strategies in retail.