Brand manufacturers are striving to keep pace with consumers and better anticipate their needs. Find out how technology plays a central role in how brand marketers are using collaboration, simulation and visualization to enhance the retail experience.
For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.
The contemporary customer makes purchasing decisions using an informed approach between online, offline, mobile and social channels. Find out what actionable strategies can future-proof a business through a compelling customer experience.
Building a rich omnichannel experience requires integrating world-class technology and transforming legacy organization structures and processes, all at the same time. Here are four key findings that can help B2B businesses do it well, resulting in a powerful competitive advantage.
